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DTSTART:20251102T020000
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DESCRIPTION:How to navigate the tricky balance between your own brand and y
 our employers?\nIt's a familiar question in sales circles: 'what are you b
 uying: the product or the person selling it?' Today\, this question holds 
 true in all corners of the organization. Personal branding matters\, but m
 aintaining the balance between the brand of the employee and that of their
  employer can be a tricky one\, often frought with some big implications f
 or career growth and the success of the corporate brand. In this interacti
 ve chat\, we’ll talk strategies you can put to use right away including:\n
 \n    What are the key differences between a personal and corporate brand?
 &nbsp\; How do the two interact?\n    What are the inherent risks and rewa
 rds that come with mixing the two?\n    What are some best practices to op
 erationalize your personal and corporate brands.&nbsp\; (This will be look
 ed at both from a marketing and talent acquisition context).&nbsp\;\n\nWhy
  is this a relevant topic for a CMA Café session?\nWhen it comes to hiring
  and retaining top talent\, their own brands matter big time.&nbsp\; And t
 hey’re looking for organizations whose brands not only align with there ow
 n\, but can also help advance them.&nbsp\; For anyone who manages people\,
  this is a chat not to be missed!\n\nRSVP Today
DTEND:20220712T180000Z
DTSTAMP:20260515T184141Z
DTSTART:20220712T170000Z
LOCATION:
SEQUENCE:0
SUMMARY:A Tale of Two Brands with Mike Leon\, Brand Heroes
UID:RFCALITEM639144529014751140
X-ALT-DESC;FMTTYPE=text/html:<h3>How to navigate the tricky balance between
  your own brand and your employers?</h3>\n<p>It's a familiar question in s
 ales circles: 'what are you buying: the product or the person selling it?'
  Today\, this question holds true in all corners of the organization. Pers
 onal branding matters\, but maintaining the balance between the brand of t
 he employee and that of their employer can be a tricky one\, often frought
  with some big implications for career growth and the success of the corpo
 rate brand. In this interactive chat\, we’ll talk strategies you can put t
 o use right away including:</p>\n<ul>\n    <li>What are the key difference
 s between a personal and corporate brand?&nbsp\; How do the two interact?<
 /li>\n    <li>What are the inherent risks and rewards that come with mixin
 g the two?</li>\n    <li>What are some best practices to operationalize yo
 ur personal and corporate brands.&nbsp\; (This will be looked at both from
  a marketing and talent acquisition context).&nbsp\;</li>\n</ul>\n<h4>Why 
 is this a relevant topic for a CMA Café session?</h4>\n<p>When it comes to
  hiring and retaining top talent\, their own brands matter big time.&nbsp\
 ; And they’re looking for organizations whose brands not only align with t
 here own\, but can also help advance them.&nbsp\; For anyone who manages p
 eople\, this is a chat not to be missed!<br>\n<br>\n<a href="https://thecm
 a.tenthousandcoffees.com/hub/the-cma-connect-cafe/event/a-tale-of-two-bran
 ds-how-to-navigate-the-balance-b" target="_blank" class="btn btn-grey">RSV
 P Today</a></p>
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