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DTSTART:20251102T020000
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BEGIN:VEVENT
DESCRIPTION:Register Now\n&nbsp\;\nJoin experts at Canada Post exploring ex
 clusive research into Gen Z - the rising consumer generation. Our experts 
 will guide you in understanding who Gen Z is\, their unique needs and how 
 to effectively engage them. This webinar includes a focused panel discussi
 on and an interactive Q&amp\;A session\, complementing the insights from o
 ur research.&nbsp\;\nIn this webinar\, we'll explore:&nbsp\;\n\n    The ro
 le of personal and brand values in Gen Z purchasing decisions\n    \n    T
 he kinds of advertising Gen Z places its faith and trust in\n    \n    \n 
    The evolving role of the mailbox in Gen Z's lives\n    \n    How genera
 tions compare to one another on important topics\n\nAttend this webinar to
  learn&nbsp\;why Canada Post research is a must-have for marketers looking
  to understand&nbsp\;the mindset of Canadians\, how their opinions relate 
 to your marketing and advertising efforts\, and where Canada Post expertis
 e can help.&nbsp\;\nSpeakers\n\nDoug Church\nCo-Chair\nInnovation Practice
  Group\, Phase 5\nDoug Church co-founded Phase 5 Consulting Group in 1991\
 , a research-based consultancy with expertise in innovation\, user experie
 nce design and customer experience serving global enterprises. With more t
 han 30 years of experience\, Doug has worked on numerous high-profile init
 iatives for global brands to help identify market opportunities\, develop 
 winning solutions and inform go-to-market decisions. He has led a number o
 f studies for Canada Post examining trends in online shopping\, delivery a
 nd advertising preferences. Doug has a BA (Law)\, an MBA and has served on
  advisory boards for non-profit\, health care and educational institutions
 . He lives in Ottawa\, Ontario.\n\nNadia Chegrinec\nDirector\, Events and 
 Sales Enablement\nCanada Post\nNadia has been at Canada Post for 19 years 
 and has worked on hundreds of integrated marketing initiatives for B2B cus
 tomers. Nadia’s current focus is split between two portfolios. The first i
 s the planning and execution of events for Canada Post Smartmail Marketing
 ™\, Parcels/Ecommerce and SMB customers. The second is managing sales enab
 lement – ensuring that the Canada Post sales team has the tools\, content 
 and training they need to effectively provide solutions to customers.\n\nE
 lisabeth Guida\nOfficer\, Small Business Marketing\nCanada Post\nElisabeth
  Guida is a Marketing Officer on the Small Business team. She is a recent 
 Media Business graduate\, with most of her work experience based in social
  media\, email\, and public relations management. Prior to joining Canada 
 Post\, she worked in a few Toronto based marketing agencies. She loves the
  creative side of marketing and getting to produce content that is really 
 out of the box while appreciating and utilizing data and analytics in her 
 creation processes.\n\nBrittany Baltzer\nOfficer\, Ecommerce Enterprise Ma
 rketing\nCanada Post\nMeet Brittany\, a creative thinker keen to understan
 d and leverage market trends that will help elevate marketing campaigns. W
 ith a decade of experience in the advertising industry\, she has successfu
 lly executed complex multi-channel international projects for renowned bra
 nds like Booking.com\, Uber and Axe.
DTEND:20230824T180000Z
DTSTAMP:20260515T184301Z
DTSTART:20230824T170000Z
LOCATION:
SEQUENCE:0
SUMMARY:Meet Gen Z IRL: Capturing the attention of a generation
UID:RFCALITEM639144529818482651
X-ALT-DESC;FMTTYPE=text/html:<a href="https://event.on24.com/wcc/r/4247765/
 169D4B745814C32754890D50BDC31D94?partnerref=CMA" class="btn btn-primary" t
 arget="_blank">Register Now</a>\n<p>&nbsp\;</p>\n<p data-pm-slice="1 1 []"
 >Join experts at Canada Post exploring exclusive research into Gen Z - the
  rising consumer generation. Our experts will guide you in understanding w
 ho Gen Z is\, their unique needs and how to effectively engage them. This 
 webinar includes a focused panel discussion and an interactive Q&amp\;A se
 ssion\, complementing the insights from our research.&nbsp\;</p>\n<p><stro
 ng>In this webinar\, we'll explore:&nbsp\;</strong></p>\n<ul>\n    <li>The
  role of personal and brand values in Gen Z purchasing decisions</li>\n   
  <li data-list-indent="1" data-list-type="bulleted">\n    <p>The kinds of 
 advertising Gen Z places its faith and trust in</p>\n    </li>\n    <li da
 ta-list-indent="1" data-list-type="bulleted">\n    <p>The evolving role of
  the mailbox in Gen Z's lives</p>\n    </li>\n    <li>How generations comp
 are to one another on important topics</li>\n</ul>\n<p data-list-indent="1
 " data-list-type="bulleted">Attend this webinar to learn&nbsp\;why Canada 
 Post research is a must-have for marketers looking to understand&nbsp\;the
  mindset of Canadians\, how their opinions relate to your marketing and ad
 vertising efforts\, and where Canada Post expertise can help.&nbsp\;</p>\n
 <h2>Speakers</h2>\n<p><strong><br>\nDoug Church<br>\n</strong>Co-Chair<br>
 \nInnovation Practice Group\, Phase 5</p>\n<p>Doug Church co-founded Phase
  5 Consulting Group in 1991\, a research-based consultancy with expertise 
 in innovation\, user experience design and customer experience serving glo
 bal enterprises. With more than 30 years of experience\, Doug has worked o
 n numerous high-profile initiatives for global brands to help identify mar
 ket opportunities\, develop winning solutions and inform go-to-market deci
 sions. He has led a number of studies for Canada Post examining trends in 
 online shopping\, delivery and advertising preferences. Doug has a BA (Law
 )\, an MBA and has served on advisory boards for non-profit\, health care 
 and educational institutions. He lives in Ottawa\, Ontario.</p>\n<p><stron
 g><br>\nNadia Chegrinec<br>\n</strong>Director\, Events and Sales Enableme
 nt<br>\nCanada Post</p>\n<p>Nadia has been at Canada Post for 19 years and
  has worked on hundreds of integrated marketing initiatives for B2B custom
 ers. Nadia’s current focus is split between two portfolios. The first is t
 he planning and execution of events for Canada Post Smartmail Marketing™\,
  Parcels/Ecommerce and SMB customers. The second is managing sales enablem
 ent – ensuring that the Canada Post sales team has the tools\, content and
  training they need to effectively provide solutions to customers.</p>\n<p
 ><strong><br>\nElisabeth Guida<br>\n</strong>Officer\, Small Business Mark
 eting<br>\nCanada Post</p>\n<p>Elisabeth Guida is a Marketing Officer on t
 he Small Business team. She is a recent Media Business graduate\, with mos
 t of her work experience based in social media\, email\, and public relati
 ons management. Prior to joining Canada Post\, she worked in a few Toronto
  based marketing agencies. She loves the creative side of marketing and ge
 tting to produce content that is really out of the box while appreciating 
 and utilizing data and analytics in her creation processes.</p>\n<p><stron
 g><br>\nBrittany Baltzer<br>\n</strong>Officer\, Ecommerce Enterprise Mark
 eting<br>\nCanada Post</p>\n<p>Meet Brittany\, a creative thinker keen to 
 understand and leverage market trends that will help elevate marketing cam
 paigns. With a decade of experience in the advertising industry\, she has 
 successfully executed complex multi-channel international projects for ren
 owned brands like Booking.com\, Uber and Axe.</p>
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END:VCALENDAR