Artificial Intelligence Working Group

Working Group Members

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Recent Articles Authored by Working Group

How AI is infusing empathy into digital CX

Every brand is striving to embody responsiveness, empathy and relevance in a bid to forge genuine emotional connections with their customers.

The momentum and opportunity of AI for marketers

Being an engineer, I always appreciate practical innovation but I am also cautious and realistic of the business effort to adopt emerging technology.

Mastering personalization in marketing with AI

Today, most customers expect ads they see online to be personalized

Harnessing predictive analytics in the age of AI

During a time where data reigns supreme and technology advancements seem to be outpacing our ability to fully grasp their implications, marketers face both exciting opportunities and critical challenges.

Setting the Stage: A new series on AI-related considerations for marketers

Artificial intelligence (AI) has become an increasingly important tool for marketers, fueling data analytics, content creation and personalization,