Artificial Intelligence Committee

The CMA AI Committee serves as a central hub for AI expertise, innovation, and guidance in the marketing sector. The AI Committee will:

Regularly monitor and analyze major changes in the AI ecosystem, including industry innovations and government-led regulatory developments, serving as a forum for discussion on these current topics.
Provide strategic counsel on CMA's positions and activities in response to AI developments, contributing to the organization's feedback on legislation, policies, and regulatory matters.
Develop content, tools, and guides that help marketers leverage AI effectively and ethically. Such as creating codes of conduct with best practices, and blogs, appearing on CMA’s podcast to enhance AI literacy across the industry.
Undertake relevant projects that address critical AI-related challenges and opportunities in the marketing industry.
Actively share and promote CMA's AI-related content and positions with relevant industry stakeholders, at events, within internal teams, and across various platforms and channels.
Participate as thought leaders in CMA events and engagements, serving as guest speakers to share expertise and insights.

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Committee Members

Recent Articles Authored by Committee

It’s Time to Get More Serious about AI! | Part 3

Part 3: Why many Canadian businesses are hesitating

Master AI in marketing: Your guide to the CMA's mastery playbook series

Marketers navigating AI need more than concepts; they need clear actions that prompt them in the right direction.

It’s Time to Get More Serious about AI! | Part 2

There are three typical maturity stages in how companies evolve to determine business strategy and scope of AI implementation

It’s Time to Get More Serious about AI!

Over the last two years, I have spent a lot of time engaging with a cross-section of stakeholders across the North American AI ecosystem.

Why I'm a data-centric marketer (and why it matters more than ever in the age of AI)

In a time when Generative AI can pump out blog posts, emails, and landing pages in seconds, it's tempting to believe we’ve entered an era of marketing abundance.

From passive tools to proactive partners: What Google’s Gemini era means for modern marketers

When Google devotes its entire I/O keynote to AI, and not a single Pixel or Android announcement, it’s not just making a product statement.