Brand Council

The Brand Council provides thought leadership on key trends and hot topics related to brand strategy for Canadian marketers and agency professionals.

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Recent Articles Authored by Council

This blog post is part of a blog series developed by members of the CMA Brand Council on the topic of “brand as a value generator.”

This blog post is part of a blog series developed by members of the CMA Brand Council on the topic of “brand as a value generator.”

This blog post is part of a blog series developed by members of the CMA Brand Council on the topic of “brand as a value generator.”

Members of the CMA Brand Council have prepared a 5-part blog series on the topic of “brand as a value generator.”

There is an immense power that lies within the marketing industry that should be leveraged to act for the good of the environment and biodiversity.

We often do extensive work to build our vision and values into an easily digestible brand framework that is shared broadly across our organization.