Creativity Council

The Creativity Council provides thought leadership on the role and value of creativity – its many dimensions and how to nurture it – to inspire and empower marketers.

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Council Members

Recent Articles Authored by Council

When research meets creativity: Finding the right balance

A creative team shares a new idea for a campaign. It feels bold. It feels new. It feels different from what competitors are doing.

Your creative is everywhere. Your strategy is what makes it a brand.

The CMA's Brand Council and Creativity Council represent two of the most influential communities of practice in the Canadian marketing industry.

The degree is shrinking. The thinking is expanding.

The creative industry, and by extension creative education, is changing in ways that are easy to miss if you're only watching surface signals.

Bright sparks: Part 2

As a sister to a wonderful woman, who has a developmental disability, and a mother to an incredible daughter diagnosed with ADHD, I have also become a sideline researcher and a huge advocate of diversity and inclusion.

Bright sparks: Part 1

Up until just over a decade ago, autism was a word I associated with things removed from my everyday life. Things like movies. You know the ones—Rain Man, maybe a few late-night documentaries.

From influencers to creators: How partner content marketing is fueled by creativity

The landscape of social media marketing has undergone a significant transformation in recent years, with brands increasingly shifting their focus from traditional influencer partnerships to creator-led marketing strategies.