Creativity Council

The Creativity Council provides thought leadership on the role and value of creativity – its many dimensions and how to nurture it – to inspire and empower marketers.

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Council Members

Recent Articles Authored by Council

Bright sparks: Part 2

As a sister to a wonderful woman, who has a developmental disability, and a mother to an incredible daughter diagnosed with ADHD, I have also become a sideline researcher and a huge advocate of diversity and inclusion.

Bright sparks: Part 1

Up until just over a decade ago, autism was a word I associated with things removed from my everyday life. Things like movies. You know the ones—Rain Man, maybe a few late-night documentaries.

From influencers to creators: How partner content marketing is fueled by creativity

The landscape of social media marketing has undergone a significant transformation in recent years, with brands increasingly shifting their focus from traditional influencer partnerships to creator-led marketing strategies.

Embracing AI: Transforming the “unsexy” side of creativity

For years, I’ve been steeped in the hustle of creative marketing—managing increasing demand of deliverables, meeting tight deadlines, and trying to ensure brand consistency across an array of platforms.

Cannes you have your Lion and eat it too?

A survey of Canadian clients leading in-house creative agencies in a range of sectors and external agency partners, reveals the role of brand-side creative groups is changing.