Media Council

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Recent Articles Authored by Council

Social commerce: The ultimate evolution of digital’s “shop now”

This blog post examines the opportunities that social commerce provides, and touches on what to look out for as well as the ROI myth for Canadian marketers.

What economic uncertainty may mean for the media and advertising industry in 2023

Economic uncertainties are likely to impact many aspects of our lives in 2023.

How brands can drive better performance

If we look at the media industry today, we can see that consumers and advertisers are at odds with one another.

Building authentic connections with multicultural Canadians and newcomers

Diversity is part of our collective Canadian identity. In fact, according to the most recent census data, one-fifth of Canada’s population is foreign-born, representing almost eight million people

Exploring the right to disconnect: A media agency perspective

Ontario will spur a shift in our commitment to employees, while also sparking difficult conversations with our client partners.

Optimizing media mix in Canada

This consideration of where to allocate ad spend is especially important in Canada, where we’re witnessing media spend per capita decline. This trend is unique to Canada...