Marketing Talent Committee
The CMA Marketing Talent Committee develops thought leadership, tools and best practices to foster exceptional talent and elevate the ability of marketing to transform business.
Committee Members
Recent Articles Authored by Committee
Marketing your organization: Why employer branding is a must to stand out in the talent race
Canada's marketing sector faces intense competition for top talent, positioning employer branding as a vital distinguishing factor that sets organizations apart
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How Ontario's pay transparency rules will impact talent in 2026
On January 1, 2026, new pay transparency legislation takes effect in Ontario, impacting talent recruitment. If you're in HR, talent management, or searching for your next marketing role, these changes will change recruitment and retention strategies.
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Why the world needs more Canada, and Canadian marketers
At a time when polarization and protectionism are reshaping how people connect, Canada stands out for something the global marketing community needs more than ever: empathy born of diversity, curiosity, and collaboration.
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Pre-employment testing: A win-win for the employer and candidate
If you spend enough time online reading posts about pre-employment testing, you may form a negative impression of this common practice.
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Lead your marketing career: Truths, myths, and strategies
Career growth is not just about climbing a ladder, it’s about positioning yourself for success.
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Upskilling for marketers: Future-proofing talent
Upskilling reflects the increasing importance placed on continuous learning and skill development, particularly in the face of rapid and disruptive technological change.
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