AdTech Committee

The CMA Adtech Committee:

Monitors major changes, including industry and government-led developments, shaping the digital advertising ecosystem.
Advises on the CMA’s positions and activities in response to these developments, and contribute to content and tools to keep marketers informed.
Develops responses to industry and government proposals as appropriate.

Committee Members

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Recent Articles Authored by Committee

Embracing AI as more than a buzzword

It’s been barely a year since generative AI has taken a cultural foothold and transformed how organizations and individuals interact with the data around us.

Opportunity on the open internet

The open internet. It’s a phrase that has become part of the discourse in AdTech, but when asked to define it, it might make even seasoned industry veterans stumble

Balancing personalization and privacy

Marketers and advertisers everywhere are familiar with the growing tension between the demand to deliver personalized content to consumers and the need to remain compliant with emerging privacy regulations.

Embracing AI for cross-channel attribution: A potential game changer

Cross-channel attribution has been a challenge for marketers since the dawn of advertising— remember the old adage that half of your advertising worked, but the trouble was that you didn’t know which half?

Data privacy competency

For the first time in the digital age, brands are also being challenged (and rightfully so!) to be more responsible and purposeful with the data they collect and how they use that data to engage consumers and achieve their business goals.

From risk to opportunity: Leveraging privacy for responsible, consumer-centric marketing

Across the digital marketing industry, few topics have drawn more attention in recent years than the onset of privacy-related risks to our status quo way of doing business.