Adtech Committee

The CMA Adtech Committee:

Monitors major changes, including industry and government-led developments, shaping the digital advertising ecosystem.
Advises on the CMA’s positions and activities in response to these developments, and contribute to content and tools to keep marketers informed.
Develops responses to industry and government proposals as appropriate.

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Committee Members

Recent Articles Authored by Committee

The future of media buying: Debunking the myths of agentic trading

The Canadian media landscape is no stranger to automation, but a new shift is on the horizon: agentic trading.

How Canadian marketers can reclaim control of the programmatic supply path in 2026

With the rapid expansion of streaming, there is more digital supply than demand, and that shift gives buyers greater choice in how the open internet is funded and how consumer trust is supported.

Programmatic signals: The new foundation of accountability in digital advertising

Programmatic advertising has reached a point where the sophistication of our algorithms far outpaces the consistency of the information feeding them.

School's out forever - but your education is just getting started

It’s graduation day. The grades are in. The robe is on. Diploma/degree in hand. A future with endless possibilities in sight. Elementary, high school, and college/university are completed. Congratulations on conquering the education system.

The role of data governance in adtech & martech

In a world where data is core to running business, establishing and maintaining responsible data practices is critical.

The case to build your own Adtech

Several years ago, I had the pleasure to write a short piece for this very blog about building vs. buying your own tech stack.