Council Members
Recent Articles Authored by Council
What makes B2B creative win: The formula behind impactful work
In B2B marketing, creativity isn’t just about clever headlines or slick visuals. It’s about solving real problems with ideas that connect, educate and drive results.
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Breaking into the world of B2B marketing
This blog was developed by members of the CMA’s B2B Council, as part of a subgroup initiative on B2B marketing talent.
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The key(s) to unlocking digital attribution in B2B
Platform attribution plays a vital role in understanding and optimizing digital marketing campaigns.
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Creativity in B2B marketing
Creativity has emerged as a key differentiator for B2B and B2C brands alike, enabling businesses to captivate their audience, forge strong connections, and drive meaningful engagement.
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The long, the short and the reality of B2B marketing: Part 2
This is the second blog post in a two-part series from the CMA B2B Council, diving into the topic of short-term conversion and long-term brand plays. Read Part 1 here.
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The long, the short and the reality of B2B marketing: Part 1
This is the first blog post in a two-part series from the CMA B2B Council, diving into the topic of short-term conversion and long-term brand plays.
Read More
