B2B Council

Exception occured while executing the controller. Check error logs for details.

Recent Articles Authored by Council

The long, the short and the reality of B2B marketing: Part 2

This is the second blog post in a two-part series from the CMA B2B Council, diving into the topic of short-term conversion and long-term brand plays. Read Part 1 here.

The long, the short and the reality of B2B marketing: Part 1

This is the first blog post in a two-part series from the CMA B2B Council, diving into the topic of short-term conversion and long-term brand plays.

Evolving B2B marketing strategies

This blog post explores diverse B2B marketing models, including B2C2B, B2B2C and B2H

The impact of social media marketing in the B2B environment

It is no secret that the path to purchase is complex. This complexity is multiplied by many factors, including vertical, circumstance and individual preference.