Brand Council
The Brand Council provides thought leadership on key trends and hot topics related to brand strategy for Canadian marketers and agency professionals.
Council Members
Recent Articles Authored by Council
Futureproofing brands: How brands become engines of value and impact
In an AI driven world of relentless change and intensifying competition, organizations are searching for the advantage that transcends product cycles, technological disruptions, and short-term gains.
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Unpacking the new era of brand partnerships: The power of shared values
Now more than ever, Canadians have a lot on their minds. In fact, Canadians cite that they have over 20 things on their mind at any given time, making it even more difficult to capture the attention of busy audiences.
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Brand building in the era of instant gratification
This is the final piece in a Brand Council content series on “Balancing short-term and long-term strategies.”
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Inside Toronto Public Library’s strategy for building brand trust
This is part of a Brand Council content series on “Balancing short-term and long-term strategies.”
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Balancing the short- and long-term: A strategic approach to marketing
This is part of a Brand Council content series on “Balancing short-term and long-term strategies.” Read the introductory blog here.
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Here for a good time, not a long time
Through a series of interviews with industry leaders, this set of thought leadership articles from the CMA’s Brand Council explores the internal challenges and pressures that marketers face when trying to create the optimal balance between creating fast results and lasting impact.
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