Martech Council

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Recent Articles Authored by Council

Enrich CX with a passwordless future

As the digital landscape shifts towards a cookieless world and the need increases for better security for customer data, Chief Marketing Officers (CMOs) and Chief Digital Officers (CDOs) are presented with a unique challenge and opportunity

Where are you on the martech maturity curve?

After years of convincing your organization to invest in a modern martech stack, your marketing team is finally seeing traction and early results

Synthetic data and marketing

The map is not the territory; it’s an abstraction of reality that can help you “see” over the hill without moving

Women in martech

This is Part 3 of a three-part blog series on the importance of increasing the representation of women in martech.

Strategic questions for developing your martech blueprint

There has been lots of change in martech over the last five years. The technology landscape continues to explode with new applications and platforms.

Women in marketing technology

This is Part 2 of a three-part blog series on the importance of increasing the representation of women in martech, brought to you by the CMA’s Martech Council.